Grant Information & Application

Now more than ever, our local businesses are needing to adapt and collaborate in order to survive. The Staunton Downtown Development Association wants to aid those businesses who are choosing to support one another through collaboration. The Better Together grant is intended to do just that – financially support businesses in the Downtown Service District that are either expanding on an existing product/service or creating a new product/service in collaboration with another business. The buttons below link to an information sheet, the grant application and the press release that went out on June 24, 2020. 

Ten business partnerships (twenty businesses total) will receive $1,000. Grant dollars will be awarded depending on the strength of the application. Funds can be split among the businesses however the partners see fit.

Grant dollars would aide Downtown Service District (DSD) businesses in covering the costs of advertising, marketing, or promotions of their newly created products and combined services. Acceptable uses of these dollars include:

  • Online advertisements
  • Print advertisements
  • Radio and TV promotions
  • Signage of any type

Any business that was legally operating in the Downtown Service District of Staunton as of April 1, 2020 is eligible to apply.

As long as one business is within the Downtown Service District, the partnership is eligible to apply. Funds will be disbursed to the business within the DSD.

Please download the application and information sheets using the links above. Completed applications can be sent to Greg Beam, Executive Director at

Applicants will be notified of their status on a rolling basis, and an announcement will be made once all funding has been released. Due to the high volume of expected applicants, interested businesses should complete their application as soon as possible. Applications will be reviewed on a first come, first served basis.

No! In the spirit of making this process easy and efficient for all involved, only one application is needed per partnership. Applying twice will not increase your chances of receiving funding. 

Each recipient will be required to report to the following information to the SDDA:

  • Total revenue (online vs. storefront)
  • Employment numbers (full-time, part-time, and any layoffs)
  • Narrative of how the money was used (may only be applicable for the initial report)
  • The SDDA will require that grant recipients provide copies of marketing materials created and/or paid for with the grant dollars by reporting deadlines.

The schedule of required reporting is as follows:

  • December 1, 2020
  • March 1, 2021
  • June 1, 2021